HATIL Franchise Cost – How to get, Contact, Apply, Fee

About HATIL: The Global Furniture Brand

HATIL is a fast-growing global furniture brand with customers and connoisseurs around the world. The brand presents an impeccable range of wooden furniture products manufactured from the best sourced materials and with a deft touch of seasoned artisanship. It all started in the late 60's with a modest timber company. Eventually, the owning family of that company came forward to launch a global furniture brand. Thus, HATIL was born.

HATIL's Competitive Advantages

• Latest Technology
• Total Quality Management
• Lean Manufacturing
• Unique Design Sensibility
• Smart Retail Presence

HATIL started its global journey making exports to the US, Canada, Russia, and the Middle East. Brand showrooms were opened in Nepal, Bhutan, and across India. In India, the first HATIL Furniture showroom opened in Zirakpur, Punjab, in 2017. Immediately after, Kolkata saw its first showroom in Chinar Park. There was no looking back since then. Almost every major state in India has got HATIL Furniture showrooms in prominent locations.

The Furniture Market in India

India has been the largest importer of furniture until 2006-2007, importing about 17% of the total global export of furniture. However, furniture has not been seen rightly as a lifestyle product, and thus design innovations remained much classic compared to developments in other parts of the world. The industry remained "customer-driven" and couldn't adopt the strategy of "driving the customers" through introducing slim, modern, and straight-line furniture. When every lifestyle segment (cars, phone, laptop, TV, fashion) is getting modern, furniture remained relatively Victorian in the Indian context.

Due to the complexity of raw materials and processing variety, furniture manufacturing requires sole focus in the business. Thus, furniture is generally less successful when it is part of a group of companies. In India, no significant manufacturer emerged as a majority approached the industry as unrelated diversification. Given this market gap, low-quality Chinese and Malaysian imports have taken up the gap along with poorly finished local makes. These imports are also going to be impacted in the short term due to changing Foreign policy of India.

For most affluent, imported European/ American furniture is the solution at a much higher price point. However, the above analysis draws a sizable mid-market (mostly comprised of middle and upper-middle class) for modern furniture with Italian lacquer finish at Indian prices. This is the segment where HATIL operates.

HATIL's Strengths and Competitive Advantages

• Largest woodworking factory in South Asia
• Expanding capacity with a fresh investment of over INR 200 crore in German and Italian multiple operation machines
• Over 550000 sq ft (86 showrooms) dedicated single-brand retail floor
• Sole business focus on furniture manufacturing and supervising the retail operation
• Slim and modern furniture with Italian lacquer finish has been tremendously successful in Bangladesh and other markets

In conclusion, HATIL is a global furniture brand that has carved a niche for itself in the furniture market. With its focus on latest technology, total quality management, lean manufacturing, unique design sensibility, and smart retail presence, HATIL has been able to establish itself as a leading furniture brand in India and other parts of the world. With its largest woodworking factory in South Asia, expanding capacity, and over 550000 sq ft dedicated single-brand retail floor, HATIL is well-positioned to cater to the mid-market segment in India and other parts of the world.