House of Rings (Auracious jewels private limited) is India's first brand specializing exclusively in rings. We offer high-quality IGI-certified and hallmarked products with a customer-friendly buyback policy. Our vision is to transform the ring-shopping experience and open 100 stores in three years, focusing on quality, authenticity, and affordability.
Brand Journey
House of Rings is the evolution of Delhi Diamonds, which includes wholesale, retail, and manufacturing operations. Our growth has culminated in House of Rings, a brand that offers unique and affordable ring designs at half the price of national brands.
Founder Profile
Our founder, Sumit Garg, has a background in the jewelry industry and has won numerous awards and held industry leadership roles. He has experience in wholesale, retail, and diamond grading, making him the perfect person to lead House of Rings.
Market Overview
The Indian jewelry market is projected to grow at a significant rate in the coming years, with trends in consumer preference shifting towards organized and branded jewelry. House of Rings is well-positioned to take advantage of this growth, offering affordable and fashionable ring designs to a wide range of customers.
Growth Drivers
Rising middle-class income
Increasing women in the workforce
Shift towards branded jewelry
Market Positioning
House of Rings is positioned as an affordable, fashion-oriented brand with a unique proposition, offering designs at half the price of national brands. Our focus on quality, authenticity, and affordability makes us a top choice for customers looking for high-quality ring designs at an affordable price.
Franchise Model
Our franchise model includes the franchise-owned, franchise-operated (FOFO) model, with financial requirements and return on investment projections available. We are looking for ideal franchise partners, including women, young entrepreneurs, and investors with an interest in jewelry and sufficient capital.
Rollout Plan
Our phased expansion plan includes establishing stores across Delhi NCR, Uttar Pradesh, Punjab, and other regions. We provide support to franchisees, including site selection, branding, staff training, marketing, CRM, and ongoing inventory management.
Additional Franchise Benefits
Pre-opening and post-opening support like digital marketing, celebrity endorsements, and customer service
Accessibility to those without prior jewelry experience
House of Rings Details
Company Started On 2008
Franchise Started On 2024
House of Rings Franchise Cost & Investment
Franchise Brand Fee 1100000
Royalty Commission 0%
Exclusive Territorial Rights Yes
Return on Investment 20%
Pay Back Period 4-5 Years
House of Rings Available Regions
North Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
South - NA -
East - NA -
West - NA -
Central - NA -
Union - NA -
House of Rings Dealership Contract Specifications
Standard Agreement Yes
Agreement Duration 9 Years
Renewal Option Yes
House of Rings Outlet Space Requirements
Property Type Commercial
Floor Space 300 - 500 Sq.ft
Desired Location High Street, Malls
House of Rings Dealership Training and Support
Operations Manuals Yes
IT Systems Provided Yes
Frequently Asked Questions
The minimum area required to start a House of Rings franchise is 300 Sq.ft, and the maximum area required is 500 Sq.ft.
The minimum investment needed to start a House of Rings franchise is 200000, and the maximum investment needed is 500000.
There are less than 10 House of Rings outlets currently operating in India, making it a great opportunity to be one of the early adopters of this franchise.
House of Rings offers a unique business model, and with less than 10 outlets currently operating, there is a lot of potential for growth and expansion in the Indian market.
No, the minimum investment required to start a House of Rings franchise is 200000, so you would need to invest at least this amount to be considered for a franchise.
You can apply for a House of Rings franchise in India by visiting the company's website or by contacting them directly through phone or email to inquire about the application process.
With a relatively low investment requirement and a unique business model, House of Rings has the potential to be a profitable franchise opportunity for Indian entrepreneurs who are passionate about the industry and willing to work hard to build their business.
As a House of Rings franchisee, you can expect support from the company in terms of training, marketing, and operational guidance to help you build a successful business.
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