About iTurn: Revolutionizing Driving Education in India
iTurn is a transformative force in the field of driving education, born from a passionate vision to redefine driver training and road safety in India. Based in Trivandrum, iTurn's journey began with a simple yet impactful app called Sarathi, designed to assist individuals in preparing for their learner's permit exams. Little did the team know that Sarathi would ignite a larger mission to revolutionize driving education and address critical issues plaguing India’s roads.
The Beginning: Sarathi App and Beyond
The inception of iTurn lies in the development of the Sarathi app. Recognizing the challenges individuals faced while preparing for their learner's permit exams, the team created Sarathi as a user-friendly tool to simplify the process. The app’s success exceeded expectations, reaching a wide audience and garnering positive feedback.
Encouraged by this success, the team envisioned a more holistic solution to improve driver training. They identified inefficiencies in traditional driving schools and set out to create a cutting-edge Enterprise Resource Planning (ERP) system. This system, combined with specialized apps for driving schools, aimed to:
Streamline administrative operations
Enhance training methodologies
Elevate the overall quality of driving education
Their mission was not just about building tools but about creating a lasting impact on the driving culture in India.
Eye-Opening Discoveries
As the team introduced their ERP solutions to driving schools across Trivandrum, Ernakulam, and Bengaluru, they uncovered alarming realities:
High Road Fatality Rates: India ranked among the highest globally in road accident fatalities, with 18 lives lost every hour.
Inadequate Driving Skills: Surveys revealed that 70% of young adults with driver's licenses lacked basic driving skills.
Unsafe Driving Behavior: Data from the Ministry of Road Transport and Highways (MoRTH) highlighted that 82% of road accidents were caused by unsafe driving, stemming from substandard driver training.
These findings painted a grim picture of India's driving education landscape, where traditional schools often failed to impart the discipline and skills necessary for safe driving. Many aspiring drivers abandoned their ambitions due to the unprofessional practices of these institutions.
The Turning Point
Motivated by these revelations, the iTurn team committed to acquiring the expertise needed to drive meaningful change. They enrolled in an intensive instructors' certification course at the prestigious Institute of Driving Training and Research (IDTR) in Pune. This experience was transformative, as it provided the team with:
Deep insights into safe driving techniques and training methodologies
An understanding of how traditional driving practices were contributing to unsafe roads
A clear vision of the discipline and professionalism required to create a safe driving culture
Armed with this knowledge, the team realized that even experienced drivers were often unaware of proper driving techniques. This realization fueled their resolve to establish iTurn, a brand dedicated to instilling the right values and skills in aspiring drivers.
Founding iTurn: A Vision for Change
iTurn was founded with a bold vision: to transform India's driving education system and foster a disciplined, professional, and safety-conscious driving culture. The company's mission is to empower drivers with the knowledge and skills needed to navigate roads safely and responsibly, ensuring a harmonious and accident-free traffic environment.
Mission and Vision
Mission: Empowering drivers with the knowledge and skills to create a harmonious and accident-free traffic environment, ensuring a safer future on Indian roads.
Vision: To establish a disciplined Indian traffic system where every driver upholds professionalism, responsibility, and road safety.
Core Values
iTurn's core values include:
Safety: Prioritizing the safety of drivers, passengers, and pedestrians on Indian roads
Professionalism: Upholding the highest standards of driving education and training
Discipline: Instilling the necessary values and skills for safe and responsible driving
Innovation: Continuously improving driver training through cutting-edge technology and methodologies
iTurn Details
Company Started On 2023
Franchise Started On 2024
iTurn Franchise Cost & Investment
Franchise Brand Fee 200000
Exclusive Territorial Rights Yes
Return on Investment 40%
Pay Back Period 1-2 Years
iTurn Available Regions
North Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
South Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
East Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
West Gujarat, Rajasthan, Maharashtra, Goa
Central Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Union Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
iTurn Dealership Contract Specifications
Standard Agreement Yes
Agreement Duration 5 Years
Renewal Option Yes
iTurn Outlet Space Requirements
Property Type Commercial
Floor Space 300 - 500 Sq.ft
iTurn Dealership Training and Support
Training Venue Head Office
On-Site Support Yes
Head Office Guidance Yes
IT Systems Provided Yes
Frequently Asked Questions
The minimum area required to start an iTurn franchise is 300 square feet, and the maximum area required is 500 square feet.
The estimated investment required to start an iTurn franchise in India ranges from 2,000,000 to 3,000,000 rupees.
Currently, there are less than 10 iTurn franchise outlets operational in India, making it a relatively new and exciting opportunity for entrepreneurs.
Yes, iTurn can be a good franchise opportunity for Indian entrepreneurs looking to start a small business, as it requires a relatively modest investment and can be operated in a small space.
As a franchisee of iTurn in India, you can expect support in terms of training, marketing, and operational guidance to help you establish and run your business successfully.
To apply for an iTurn franchise in India, you can visit the company's website or contact them directly to express your interest and learn more about the application process.
Yes, to become an iTurn franchisee in India, you will need to meet certain requirements, such as having the necessary investment capital, a suitable location, and a willingness to follow the company's business model and guidelines.
With the right location, management, and support from the company, an iTurn franchise in India can potentially generate a good return on investment, but it's essential to carefully evaluate the business opportunity and conduct thorough research before making a decision.
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