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Savoring the Flavor of Tradition: The Kenny Rogers Roasters Story

A Legacy of Quality and Flavor

In the heart of Coral Springs, Florida, a culinary legacy was born in August 1991 with the opening of the first Kenny Rogers Roasters restaurant. This pioneering eatery marked the beginning of a journey that would take the brand to unprecedented heights, with a steadfast commitment to serving freshly prepared, wholesome meals that bring people together.

At the core of the Kenny Rogers Roasters experience lies the signature rotisserie-roasted chicken, a mouthwatering delight that has become synonymous with warm, comforting family gatherings and satisfying individual meals.

Global Expansion and Strategic Partnerships

As the brand's popularity soared, Kenny Rogers Roasters embarked on an ambitious expansion, crossing borders and captivating the hearts of food lovers worldwide. Today, the brand boasts a presence in numerous countries, including Malaysia, Singapore, China, Indonesia, Brunei, and the Philippines, with Qatar soon to join the roster. This remarkable growth is a testament to the brand's unwavering dedication to quality, flavor, and community.

The concept of Kenny Rogers Roasters was first conceived in 1991 by John Y. Brown, the former Governor of Kentucky, who had previously played a pivotal role in shaping the success of Kentucky Fried Chicken. Brown's vision was to create a dining experience that would evoke the warmth and comfort of home-cooked meals, and he found the perfect partner in his friend, the legendary musician Kenny Rogers. United by their passion for authentic, family-style cuisine, the duo set out to create a brand that would become a staple in the lives of people from all walks of life.

In 2008, a significant milestone marked a new chapter in the brand's history, as Berjaya Corp Bhd (BCorp), a leading conglomerate, acquired Nathan's Famous Inc., the parent company of Kenny Rogers Roasters, through its wholly-owned subsidiary, ROASTERS Asia Pacific. This strategic move not only cemented the brand's position in the global market but also paved the way for further innovation and growth, ensuring that the Kenny Rogers Roasters legacy would continue to thrive for generations to come.