LABEL JAGRUTI Franchise Cost – How to get, Contact, Apply, Fee

About Label Jagruti

Label Jagruti is a brand that seamlessly blends India's rich cultural heritage with a modern sensibility, capturing the essence of tradition and giving it a contemporary twist. Founded in 1990 by Ms. Jagruti Shah, the brand has roots that trace back to 1980, when Ms. Shah began her journey alongside her mother in the Indian fashion industry. Driven by her passion for craftsmanship and a desire to uplift artisans, Ms. Shah launched Label Jagruti as a way to honor and evolve Indian artistry while overcoming numerous challenges in the fashion world.

Brand History

Over the last three decades, the brand has grown into a hallmark of Indian culture, celebrating both the old and the new through its diverse product lines. Label Jagruti has made its mark with a comprehensive range of offerings, including ethnic wear, accessories for men, women, and children, and elegant home décor items. Each piece reflects the intricate traditions of Indian craftsmanship, presenting it in a vocabulary that resonates with today’s audiences.

Craftsmanship and Cultural Storytelling

With every garment, accessory, and decorative piece, the brand weaves a tale of India's history, using traditional techniques and handwork but styled in ways that appeal to contemporary tastes. This dedication to craftsmanship and cultural storytelling has allowed Label Jagruti to stand as a pioneer in the Indian fashion industry, representing the very soul of Indian tradition in a modern and accessible way.

Vision and Mission

The vision of Label Jagruti is to preserve India's cultural heritage and foster global awareness of the beauty embedded in Indian art, craft, and culture. By showcasing these traditional forms in innovative ways, the brand seeks to create an appreciation for the richness of Indian heritage on a worldwide scale.

Label Jagruti is committed to supporting and promoting Indian art forms, which in turn empowers and uplifts artisans across the country. The brand places a strong emphasis on empowering women, providing them opportunities for individual growth within the industry. Label Jagruti’s mission is to create pieces that merge traditional heritage with contemporary styles, ensuring that each item reflects the authenticity of Indian art while fitting seamlessly into modern lifestyles.

Commitment to Artisans and Heritage

One of the core principles of Label Jagruti is a dedication to the artisans who keep India's cultural crafts alive. The brand is deeply involved in supporting these skilled workers by creating opportunities and fair employment, allowing them to continue their trade in a way that is sustainable and respectful of their craft. By integrating artisan work into each collection, Label Jagruti not only enhances its product offerings but also strengthens the artisans' place in the modern economy.

Label Jagruti invites customers to share in its vision—to celebrate India's heritage and contribute to a future where traditional art forms not only survive but thrive. Each purchase is more than just an acquisition; it is a step toward keeping India's cultural legacy vibrant and relevant in a rapidly changing world.