Imagine a brand that has been perfecting the art of serving delectable South Indian delicacies for over a decade. Welcome to MR & MRS IDLY, a pioneering Quick Service Restaurant (QSR) chain that has been tantalizing taste buds since 2007. Our mission is to provide wholesome, healthy meals at affordable prices, while generating profits for our franchisees and spreading the joy of authentic South Indian cuisine across the globe.
Our Unique Selling Proposition
At MR & MRS IDLY, we pride ourselves on serving the quintessential "Taste of Chennai" - our signature Idly and Dosai, made with our proprietary batter and a variety of chutneys, all presented in a unique and appetizing way. Our menu is designed to cater to the diverse tastes of our customers, with a focus on healthy, low-calorie options that are perfect for anytime meals. We're open from 7 AM to 11 PM, making us the perfect destination for breakfast, lunch, dinner, or even a midnight snack.
Our Vision and Mission
Our vision is to become the leading QSR chain in the country, with a presence in every major city. We aim to achieve this by appointing franchisees in each city, who will be trained to maintain the highest standards of quality, taste, and customer service. Our mission is to provide our customers with the healthiest and most wholesome meals at affordable prices, while generating profits for our franchisees and spreading the joy of authentic South Indian cuisine across the globe.
Quality Policy
At MR & MRS IDLY, we're committed to serving only the freshest, highest-quality food, made with natural ingredients and no artificial preservatives or additives. Our "Oven to Mouth" concept ensures that our Idlies are cooked to perfection without the use of flames or combustion. We use standardized tastemakers and equipment, and our centralized base kitchen in each city ensures that our food is always consistent and delicious.
Why Choose MR & MRS IDLY?
Our brand offers a unique combination of quality, taste, and value that sets us apart from the competition. With a mass-targeted price point starting at just Rs. 25 per plate, we're the perfect destination for customers looking for a delicious, affordable meal. Our brand has been recognized and reputable, with great coverage and brand recognition in media outlets such as ZeeTV, CNBC, and NDTV. We've also tied up with all the major IT giants nationwide, ensuring that our brand is always visible and accessible to our target audience.
Franchisee Opportunities
We offer five types of franchisee opportunities, each designed to cater to the unique needs and goals of our partners. Our franchisee options include:
Unit Franchisee: Rs. 4 lakhs
QSR Franchisee: Rs. 7 lakhs
Super Franchisee: Rs. 9 lakhs
Express Franchisee: Rs. 9 lakhs
Casual Dine Franchisee: Rs. 10.5 lakhs
Our Support System
At MR & MRS IDLY, we're committed to supporting our franchisees every step of the way. Our comprehensive support system includes:
Location selection and feasibility check
Design planning and layout
Complete assistance in interior designing
On-site staff training
Menu development and retraining
Local vendor selection
Manpower selection
Food cost auditing
SOP - manual operations auditing
Join the MR & MRS IDLY Family
If you're looking to start your own business and be a part of a successful, growing brand, look no further than MR & MRS IDLY. With our proven business model, comprehensive support system, and commitment to quality and customer service, we're the perfect partner for anyone looking to succeed in the QSR industry. Connect with us today to learn more about our franchisee opportunities and take the first step towards building a successful, profitable business.
MR & MRS IDLY Details
Company Started On 2007
Franchise Started On 2008
MR & MRS IDLY Franchise Cost & Investment
Pay Back Period 1 Years
Other Investment No
MR & MRS IDLY Available Regions
North Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal
South Kerala, Karnataka, Tamil Nadu
East Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
West Gujarat, Rajasthan, Maharashtra, Goa
Central Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Union Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
MR & MRS IDLY Dealership Contract Specifications
Standard Agreement Yes
Agreement Duration 5 Years
Renewal Option Yes
MR & MRS IDLY Outlet Space Requirements
Property Type Commercial
Floor Space 100 - 800 Sq.ft
Desired Location Www.mrandmrsidly.in
MR & MRS IDLY Dealership Training and Support
Operations Manuals Yes
Training Venue Onsite
On-Site Support Yes
Head Office Guidance Yes
Similar Franchise Business Oppurnity in Quick Service Restaurants
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